India, Oct. 5 -- Marico has acquired an additional 24.09% stake in plant-based nutrition and personal care brand Plix for Rs.1,012.03 Cr in an all-cash deal, taking its total holding in the startup to 84.09%.

The latest transaction is part of an agreement to acquire a total 38.18% stake from Plix's founders and certain other shareholders.

Marico plans to acquire 14.09% stake in July 2027. The consideration for this tranche will include a base amount of up to Rs.592 Cr, along with additional payments linked to milestones.

Marico said the investment in Plix parent Satiya Nutraceuticals and its wholly owned subsidiary Juzio has helped broaden its addressable market across value-added foods and nutrition, while strengthening its presence i...