India, Aug. 31 -- Even as digital lending in India is going through a transition phase with shrinking revenues for major lending apps, Mumbai-based Kissht has decided to take the plunge and go for a public issue.

Incidentally, the company is going into the IPO run with a decline in revenue in the previous fiscal year, despite operating an NBFC-led model. Consequently, there will be a lot of focus on whether Kissht's lending business can continue to show high profitability even after the IPO.

The timing of the proposed issue is on Kissht's side - it comes amid positive market sentiment and ahead of the DRHPs of its bigger rivals such as Navi Finserv, Fibe, and Kreditbee, all of whom are preparing for their own public listings.

Against t...