India, April 7 -- KisaanSay has secured Rs.34 Cr ($3.7 Mn) in its Series A funding round led by NABVENTURES managed AgriSURE Fund (Agri Fund for Startups & Rural Enterprises) to strengthen supply chain efficiencies. Besides, the fresh capital will be deployed to scale distribution, marketing and hiring.

Founded in 2023 by Nitin Puri, Manoj Karki and Vaishali Puri, KisaanSay claims to be a "direct-from-origin" food brand that connects Indian farmers directly with consumers by sourcing and selling authentic farm products such as rice, ghee, oils, spices, dry fruits and grains. 

The startup works with farmer collectives and farmer producer companies (FPCs) across India to procure native agricultural produce and sell it through its own...