India, June 19 -- How often does a digital media startup buy a publishing house? And even if it does, does this tech startup, with its engineers and product managers, ever truly think that its future will lie in physical books?

Even as the whole world seems to want to pay for microdramas, Pratilipi's biggest moat might well be its acquisition of Westland Books from Amazon in 2022.

Since then Westland has become the second largest revenue contributor for the startup, which began life as a platform where Indians could post online stories in their regional languages.

"Today, Westland and physical books are already our second largest revenue stream. I think it has a chance of becoming the single largest revenue contributor by FY27 or FY28,...