India, March 28 -- As India gears up for yet another high-octane season of the Indian Premier League (IPL), all eyes will be on the digital arena. In 2026, IPL is evolving beyond a television spectacle into an AI-powered digital ecosystem, where the primary screen (phones, tablets or smart TVs) is just one part of a multi-layered, immersive experience. 

Fans are no longer just watching the match - they are tracking statistics, asking AI for context, sharing clips, and buying merchandise mid-game. The tournament is turning into a real-time, "second-screen" economy where attention is fragmented, intent is immediate, and AI is increasingly becoming the layer tying it all together. 

In simple terms, second-screen viewing refers to...