India, July 16 -- Shopping for an Indian wedding is one of life's biggest emotional and financial milestones. Months of planning eventually lead to a handful of purchases that define the celebration. But no expense is greater than the cost of buying bridal jewellery. It is one of the few wedding expenses that preserve family wealth and become heirlooms for future generations.

That is why families walk into jewellery showrooms with expectations that go far beyond beauty. They want pieces that reflect rich craftsmanship, feel grand enough for one of life's biggest occasions, and, above all, never lose their value. And almost every wedding jewellery has a special place for diamonds.

Sanjana Tripuramallu, now the founder of Cosmos Diamonds,...