India, Feb. 11 -- In a nation like India that loves chai, drinking tea is a natural, everyday practice. But drinking coffee is often an out-of-home occasion, evokes deep conversations and sometimes leads to business ideas that fructify into cult offerings.

For Arman Sood, Ashwajeet Singh and Ajai Thandi, founders of the new-age coffee brand Sleepy Owl, the last one came true. Driven by their passion for the perfect brew, they left their corporate jobs and started crafting great-tasting coffees with custom flavours, designed for home consumption.

Set up in 2016, the Delhi-based challenger brand started production with a ready to drink, Cold Brew Box. Today, the VC-funded startup offers a diverse range that covers cold brew packets and ho...