India, Sept. 2 -- For nearly nine decades, Vadodara-based Jagdish Farshan has built its business on physical stores selling Gujarati snacks and sweets. Now, the legacy brand is turning to quick commerce to power its next phase of growth.

Jagdish Farshan has raised Rs.43.5 Cr (about $4.6 Mn) in a Series A funding round led by Sharrp Ventures, the investment office of Marico founder Harsh Mariwala, along with a group of angel investors. The fundraise marks its first institutional capital raise since it was established in 1938.

The company plans to use the capital to expand its manufacturing capacity and retail distribution, and deepen its presence across quick commerce as it looks to take Gujarati snacks beyond its home market.

Jagdish F...