India, Nov. 10 -- Ahead of its long due IPO, adtech unicorn InMobi has bolstered its marketing by securing a naming rights for Bengaluru's Ibbaluru Metro Station for the next 30 years via a Rs.65 Cr deal.

The partnership will see InMobi support Namma Metro over a 30-year concession, and Ibbaluru Metro Station will be known as InMobi Ibbaluru Metro Station.

"Bengaluru is one of the world's leading technology hubs. InMobi was born here, and over the last 18 years, we've grown alongside the city, continuing to build from India for the world. This partnership is our way of giving back to the city that gave us our start," the company said in a statement.

The deal will contribute to BMRCL's non-fare revenue, which includes income from commer...