India, March 20 -- More than 90% of Indian family businesses are confident about growth. More than half are planning expansion. At the same time, many describe themselves as cautious in adopting digital and AI.

Some interpret this as hesitation. Well, it is not. It is disciplined decision-making. Careful technology adoption is not reluctant. It is capital protection. This comes from PwC's 12th Global Family Business Survey. Let's dive into some aspects around Indian family businesses.

How Growth And Technology Trajectories Are Mapped

In promoter-led enterprises, expansion and technology are evaluated differently.

A new plant or a new geography is tangible. The risks are known. Returns can be estimated. Technology changes how informati...