India, Oct. 30 -- AI and deepfakes are blurring the line between reality and fiction. Many might believe they can identify what's AI generated and what's human effort, but even the keenest eyes can be fooled by the latest models such as OpenAI's Sora or Google Veo. Even Indian startups such as Invideo have made AI videos easily accessible for individuals and businesses around the world.

With rapidly growing adoption, comes the risk of hoaxes, scams and reputational damage to individuals.

It's this blur between what's real and what's AI generated that India's Ministry of Electronics and Information Technology (MeitY) wants to fix. On October 22, the IT ministry proposed amendments to the Information Technology Rules, 2021, calling for co...