India, Feb. 16 -- India's dairy sector was reshaped by the White Revolution. Now, a smaller but fast-growing shift is playing out at the premium end, as consumers move from mass pouch milk to farm-fresh, A2-led dairy staples. The country's A2 milk market reached $1.4 Bn in 2024 and is racing towards $4.3 Bn by 2033, at a 12.10% CAGR. On the other hand, the A2 ghee segment is outpacing the milk category, projected to grow at a 22.3% CAGR during 2025-33.

The shift reflects consumers moving from mass-produced pouch milk to farm-fresh alternatives. But the booming market has a structural friction: finding a brand that can scale and deliver consistently without diluting artisanal purity.

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