India, Feb. 14 -- India's baby care market is projected to reach $9.5 Bn by 2031, but parent trust hasn't kept pace. Despite rising awareness, synthetic and conventional products still account for 75.12% of the category, leaving many parents wary of chemical-heavy formulations.

As the gap between mass-market availability and parental trust widens, demand is shifting towards cleaner, more transparent products. Organic baby care products are projected to grow at a 13.6% CAGR through 2031, making room for brands that use safe, natural ingredients with proven efficacy. However, adoption at scale is still struggling. The bottleneck is not a lack of interest but the absence of trusted and standardised Ayurvedic alternatives.

Riddhi and Ripul ...