India, Aug. 12 -- When Swish Club raised $4.5 Mn in early 2024, it looked like yet another startup trying to solve enterprise device procurement and leasing. The company rented laptops, leased smartphones and helped businesses manage IT assets. It was a market with growing demand but limited room for differentiation.

Less than two years later, it was clear to the founders that the business needed a revamp. They shut down the original offering, rebranded the startup as SwishX and started building an agentic AI platform for pharmaceutical and medtech companies.

In its new avatar, SwishX wants to become the software layer powering commercial operations across the pharmaceutical industry, starting with sales, distribution, hospital contract...