India, May 14 -- No longer just a fad, quick commerce is rapidly becoming a deeply embedded consumer habit in India. And the results are beginning to show.

As per Inc42 Datalas' 'D2C 3.0: The Next Big Wave In Indian Ecommerce, Report 2026', quick commerce players are expected to clock $68 Bn in gross merchandise value (GMV) by 2031, up from $8.3 Bn in 2026 - an almost 8X rise at a 52% CAGR.

Unlike the earlier ecommerce wave that was primarily driven by fashion and beauty and personal care (BPC), the rise of quick deliveries has made food and grocery the fastest-growing ecommerce category.

The report highlights that the food and grocery ecommerce category is expected to clock a CAGR of 28% between 2026 and 2031, surpassing electronics (...