India, Oct. 21 -- For India's D2C brands, quick commerce has opened up another route to millions of consumers. But turning that access into profitable growth remains a challenge. Platform commissions, advertising expenses, inventory requirements and frequent discounting can quickly erode the margins brands earn from the channel.

For Gurugram-based personal hygiene brand Pee Safe, however, quick commerce has become one of its most profitable distribution channels, accounting for nearly 40% of domestic revenue and delivering double-digit contribution margins, compared with single-digit margins on traditional ecommerce.

Getting there was far from straightforward.

Pee Safe spent nearly two years struggling to keep its products consistently...