India, Aug. 19 -- Manyavar is as much a technology and data company as it is an ethnic wear brand, claimed Vedant Modi, the company's chief revenue officer.

Speaking at a fireside chat at the seventh edition of Inc42's D2C & Retail Summit in Gurugram, Modi cited several examples of how the brand leveraged advanced data analytics and AI to scale to over Rs.1,000 Cr in revenue with margins exceeding 65%.

One of the most lucid examples came when moderator Praharsh Chandra, cofounder and CBO of logistics firm Shadowfax, asked him to describe how the company uses data to drive decision-making.

"Our taste as founders does not matter. So, that was the biggest learning we had. a lot of people obsess over their own taste. If you ask a designer ...