India, Dec. 22 -- India's retail market, valued at $1.06 Tn, is projected to reach $1.93 Tn by 2030, growing at an annual rate of around 10%. However, the centre of gravity is shifting. Growth is increasingly being driven by smaller towns as a broader base of consumers comes online, reshaping how brands think about access, distribution, and relevance.

With Tier II and III cities now accounting for over 60% of ecommerce traffic, online retail is projected to grow from $75 Bn to $260 Bn over the next five years. In parallel, India's offline retail market is expected to expand from $751 Bn to $1.5 Tn, underscoring the scale of consumption across channels.

Investors like Rukam Capital view Tier II and III markets as the next phase of ecomme...