India, Feb. 15 -- In a bustling neighbourhood of Tiruchirappally (Trichy), the air carries the earthy aroma of crushed nuts and seeds. Here, Gramiyaa operates its wood-pressed oil mill - the foundation of the Bengaluru-headquartered D2C brand built to restore trust in edible oils.

It started with Sibi Manivannan, who grew up around the oil business and saw an opportunity to turn a legacy category into a modern, quality-led brand. FSSAI findings on edible oil quality, fortification and safety gaps only strengthened that conviction.

He soon teamed up with Mohamed Yaseen and Naveenrajamaran RL, and together they built a vertically integrated model - sourcing food-grade seeds directly from local farmers and producing oils using wooden mills...