India, May 25 -- India is in the mood to splurge. The spending spree, propelling the roughly $2.4 Tn consumer economy to be the world's second largest at $4.3 Tn by 2030, is likely to drive all sectors, from two-wheelers to air-conditioners and from personal grooming to household utensils, with Indians forking out more than Rs.31 Lakh Cr by the end of 2027.

The quintessential Indian is not just earning more, but they are spending more, and perhaps for the first time at this scale. The aroma of a thriving consumer market is in the air.

Perfume Enthusiast Garima Kakkar founded Fraganote with her husband, Arjun Anand, when they caught a whiff of an opportunity in the striking absence of Indian fragrance brands offering original formulation...