India, Aug. 27 -- As India's beauty and personal care (BPC) market marches towards a $28Bn market opportunity by 2030, skincare brand Dot & Key has posted a gross merchandise value (GMV) of INR 910 Cr for the financial year 2024-25 (FY25).

Its net sales value (NSV), which is revenues after deducting sales returns, allowances, and discounts from its gross sales, soared from INR 246 Cr in FY24 to INR 529 Cr in FY25, up 115% year-on-year (YoY).

The growth of Dot & Key, founded by Suyash Saraf and Anisha Agarwal Saraf in 2018 after the duo identified crucial gaps in the Indian skincare market, has been fueled by its rigorous R&D process focused on clean formulations and ingredient transparency, which has resonated strongly with millennial a...