India, May 16 -- India's ecommerce market has grown into a $165 Bn industry in just over a decade, but its growth remains heavily concentrated among a small set of consumers. Currently, just 2% of power shoppers out of India's 958 Mn internet users account for 60% of the country's ecommerce GMV, according to Inc42 Datalabs' 'D2C 3.0: The Next Big Wave in Indian Ecommerce Report 2026.'

This means that despite a total 350 Mn online shoppers recorded over time, only 19 Mn account for over half of the total spends recorded by ecommerce and D2C platforms.

Power shoppers are high-intent, high-spending consumers who prefer shopping directly from D2C brands for convenience and personalisation. They are digitally native, comfortable with online ...