India, Feb. 15 -- Skincare demand is steady, but India's skincare market, valued at $2.96 Bn (in 2024), still leaves consumers choosing between mass products with unclear ingredient credibility and premium imports priced on brand rather than outcomes.

This has created an underserved middle: informed buyers who want efficacy and safety, but don't want to navigate 'chemical-free' misinformation or pay for marketing mark-ups. This issue exists even within the broader beauty and personal care market, projected to reach $48.7 Bn by 2034.

Conscious Chemist, launched in 2021 by Robin Gupta and Prakher Mathur, aimed to address the ambiguities surrounding the market and push science-backed skincare by destigmatising the use of synthetic actives....