India, Oct. 9 -- From viral TIRTIR foundations, a Korean make-up product, to Nike Air Force 1 shoes and Karl Lagerfeld luxury bags, global brands have never failed to fascinate Indian consumers. Yet, making an international purchase online often proves messy, as transactions drag, checkouts falter and hidden fees pile up.

In simple terms, India's cross-border ecommerce is exploding. Aspirational buyers are reaching beyond domestic platforms for luxury and practical goods - from apparel and accessories to electronics and beauty.

A Meta-commissioned Kantar study found that nearly half of India's online shoppers bought something from overseas in the past six months. And this demand is no longer confined to metros. Tier II and III cities ar...