India, Feb. 15 -- After reaching $8.1 Bn in 2024, India's Ayurvedic market is projected to grow at an 18.4% CAGR between 2026 and 2030, reaching $22.4 Bn by 2030. The momentum is being fuelled by rising preference for 'natural' wellness and the expansion of ecommerce distribution. But the growth masks a friction: traditional Ayurvedic formats feel dated, while modern wellness products often struggle to earn trust.

Traditional Ayurvedic products often feel outdated. Modern supplements are met with scepticism because they lack the depth and credibility of ancient science. What consumers seek is an optimal synthesis: the legacy ayurveda married to the scientific rigour to build trust.

Deepak Agarwal saw this disconnect and founded AURIC to...