India, Sept. 25 -- Milkbasket founder Anant Goel's fresh commerce startup Handpickd (erstwhile Sorted) has raised $15 Mn (around INR 133 Cr) in its Series A funding round led by Bertelsmann India Investments (BII), with participation from Titan Capital Winners Fund (TCWF) and its existing investors.

The Delhi NCR-based startup plans to deploy the capital for talent acquisition, expanding services in existing geographies, and building technology to optimise the supply chain.

Founded in 2024 by Goel, Nitin Gupta and Sahil Madan, Handpickd sells fruits and vegetables via its platform, facilitating users to purchase fresh edibles as per their customised quantity. The startup follows a zero-inventory model, picking up fresh fruits and vegeta...