India, Oct. 28 -- Gruhas and Collective Artists Network have closed their maiden Gruhas Collective Consumer Fund (GCCF) at INR 100 Cr, with plans to raise an additional INR 50 Cr via a green shoe option.

In a post on LinkedIn, the firm said that its investment with the fund would focus on early-stage consumer startups building for India and global markets. As per a report by Moneycontrol, investors such as 360 One Prime (IIFL Wealth) and Anand Rathi, along with several family offices, HNIs and UHNIs invested in the fund.

"I've always believed in the power of ideas that move culture and this fund is a natural extension of that belief. Grateful for the journey so far and excited for all that's ahead, the founders, the stories, and the cul...