India, Aug. 26 -- Today, consumer brands are navigating a high-stakes market unlike any before. As the bar rises, they must deliver top-tier products and quickly create personalised experiences, effortlessly integrated across channels. With the direct-to-consumer (D2C) sector set to surpass the $300 Bn mark by 2030, at a 24% CAGR, new-age, retail-first brands have little room for error. They need to re-engineer their backends and rework their strategies to stay relevant and competitive.

Unsurprisingly, customer interest revolves around how well products and services work. Real-time inventory access, seamless domestic and cross-border ordering and frictionless post-purchase services are in high demand at every touchpoint. As customer expe...