India, Aug. 25 -- Ecommerce major Flipkart has rolled out Flipkart Black, a paid subscription programme designed to rival Amazon Prime. The plan includes a free one-year YouTube premium subscription, a 5% supercoins cashback up to INR 100 on every purchase and members-only 'Black Deals' across premium brands.

Priced at INR 1,499 per year (INR 990 for early adopters), the plan integrates benefits in shopping, travel and entertainment.

It resembles Flipkart Plus, a customer loyalty no-fee membership programme launched in 2018, where users accumulate 'Plus Coins' with each purchase to unlock rewards across shopping, travel and digital content.

Now, with Flipkart Black, the company has rolled out a paid membership programme specifically fo...