India, Dec. 11 -- With its fourth fund closed last week, Fireside Ventures is looking at a new landscape of consumer brands and retail in India.

The INR 2,265 Cr (around $253 Mn) fund IV will look to invest in 30-35 consumer brands - a tried and tested thesis that has resulted in exits over the past few years.

For the firm's founders Kanwaljit Singh and Kannan Sitaram this fund is not only a testament to Fireside's success so far but also a sign of trust in India's growing consumption economy.

Consumption patterns, audiences, and channels are rapidly evolving across India, and Fireside is keenly eyeing the next phase of growth here.

Founded in 2017, the VC firm has backed 60+ consumer brands with a combined AUM of INR 5,300 Cr. After ...