India, Oct. 7 -- Quick food delivery startup Swish seems to be expanding its food delivery offerings with the launch of a new feature on its app, Swish Go.

Under this, Swish is piloting food delivery for orders sourced from external third-party restaurants and cloud kitchens. This is a model similar to conventional food delivery businesses like Zomato and Swiggy.

The new service is being piloted in select pincodes in Bengaluru and is being advertised as an offering with no packaging and platform fees. Swish has onboarded QSR brands like Nothing Before Coffee, Mealy, Taaka Chinese, among others, for Go.

Its positioning appears to put it in direct competition with Swiggy's Toing and mobility startup Rapido's Ownly, both of which are also...