India, June 3 -- D2C brand Fraganote, which manufactures a range of perfumes and fragrances, has raised $3 Mn (about Rs.28.7 Cr) in its Series A funding round led by V3 Ventures (V Cube Ventures SA), with participation from existing investor Rukam Capital. While V3 Ventures invested $2.6 Mn, Rukam Capital infused $0.6 Mn in the startup.

Fraganote had previously raised $1 Mn from Rukam Capital in its pre-series A round last year.

The startup plans to utilise the fresh capital for building its brand identity, improving omnichannel distribution, and expanding its product line beyond perfumes by introducing fragrant body wash, mist, lotion, and other body care products, cofounder Garima Kakkar said.

Founded in 2023 by husband and wife duo ...