India, June 2 -- Multiple ecommerce and quick commerce startups have come together to form the Digital Commerce Coalition, an industry-led body aimed at advancing the sustainable growth of the digital commerce ecosystem. The coalition's founding members include Eternal, Meesho, Amazon, Swiggy and Zepto.

The industry body has been formed to advance the digital commerce ecosystem's priorities, including consumer trust, responsible innovation, and equitable economic participation along with creating sustainability-focused outcomes across the digital economy.

As per the coalition's statement, it will serve as a platform for stakeholder engagement, knowledge sharing and thought leadership, enabling responsible growth and future-ready develop...