India, Aug. 18 -- Will Sellers Embrace AI Blitz?

The AI war in the Indian ecommerce space is now moving into the seller realm. Online marketplaces are using AI tools to automate catalogues, forecast demand, improve advertising and retain sellers. But why are marketplaces building AI stacks to woo sellers?

Retention With AI: The AI-led strategy could become a new growth lever as customer acquisition costs rise and competition for online shoppers intensifies. By improving catalogue quality, product discovery, pricing and fulfilment decisions, marketplaces hope to increase seller efficiency and, ultimately, platform revenues.

Ecommerce's AI Blitz: As part of this, Amazon India has launched an AI-powered assistant, which allows sellers to ...