India, Aug. 28 -- Sports media startup FanCode, a subsidiary of Dream11 parent Dream Sports, is set to shut its online sports merchandise business, FanCode Shop, by October this year.

The startup decided to shut its sports merchandising business in June and redirect the resources to its core content operations, FanCode said in a statement.

". This will help us focus on what's growing fastest and delivering the most value to our users. FanCode Shop will continue running till October and we will fulfill all orders placed during that time." a FanCode spokesperson said.

The development was first reported by ET. The publication said in a report that the merchandise business was struggling with persistent viability issues and the unchecked c...