India, June 18 -- Mumbai-based digital entertainment startup Rusk Media has raised Rs.100 Cr (about $10.6 Mn) in its pre-series C funding round led by existing investor Nazara Technologies, with participation from InfoEdge Ventures, IvyCap Ventures and a consortium led by Audacity VC.

The startup plans to use the capital to grow its sports audio content platform called Alright! TV, while a part of it will be used to build proprietary AI tools that reduce production costs, increase content velocity, and unlock scalable brand solutions.

Some of the funds will also be utilised for scaling intellectual properties like its flagship talent reality franchise called I-Popstar and unscripted reality dating show named Engaged to new languages and...