India, May 18 -- As India's consumer internet story matures beyond the first wave of ecommerce adoption, the next decade of D2C growth will be shaped by brands that can build strong recall, crack omnichannel distribution, and create products tailored to the country's evolving consumption habits.

The opportunity is massive, driven by a 500 Mn-strong shopper base, over 800 Mn internet users, rising discretionary spending, deeper internet penetration and the rapid expansion of digital commerce across non-metro markets.

At the same time, the ecosystem is moving beyond the era of digital-first experimentation alone. Founders today are building with sharper focus on unit economics, stronger offline strategies and a clearer understanding of lo...