India, May 4 -- D2C skin and hair care brand CHOSEN has raised $5Mn (about 47.5 Cr) in its Series A round led by Fireside Ventures, with participation from BOLD, L'Oreal's corporate venture capital fund and Alkemi Growth Capital.

The funding round also saw participation from multiple angel investors, including CaratLane cofounder & ex-CEO Avnish Anand and a cohort of practising dermatologists.

With the latest round, the brand's total funding has reached over $6 Mn, including $1.2 Mn raised from friends and family in 2024.

CHOSEN plans to utilise the fresh capital to strengthen its R&D capabilities, expand its pipeline of clinically validated and evidence-based products. A portion of the capital will go towards scaling its centre of exc...