India, Aug. 19 -- D2C brands should capitalise on the quick commerce boom and use the gains generated from the channel to expand their presence across general trade, according to Veeba founder Viraj Bahl.

"Quick commerce has become essential for B2C today. But I see brands that have scaled to Rs.100 Cr largely driven by quick commerce but don't use the runway generated from 10-minute deliveries to scale their general trade. Earn from quick commerce but reinvest that in retail in India," Bahl said during a fireside chat at Inc42's 'The D2C & Retail Summit 2026'.

Bahl said quick commerce entered Veeba's 13-year journey relatively late but has since emerged as an important revenue channel and growth driver for the sauce and condiment maker...