India, July 14 -- Anthropic has introduced rupee-denominated pricing for its AI chatbot Claude in India, allowing users to pay for subscriptions in Indian rupees instead of US dollars as it deepens its presence in its second-largest market globally.

The move comes as global AI companies increasingly localise their offerings for India, where adoption of generative AI tools has surged among developers, startups, enterprises and students.

With an estimated 5.8% to 7.2% of Claude's global usage, India is Anthropic's second-largest market after the US, prompting the company to simplify payments for local users.

According to the updated pricing on Claude's website, the Pro plan costs Rs.2,000 per month when billed annually, while the Max pla...