India, June 22 -- The Central Consumer Protection Authority (CCPA) has imposed a penalty of Rs.1 Lakh on beverages brand Storia Foods for allegedly misleading consumers through the use of "100%" claims on their products.

The consumer protection body also slapped a similar fine on Mrs. Bectors Food Specialities (English Oven) for the same claims. The CCPA directed both brands to immediately withdraw the disputed claims from product packaging, websites and all digital platforms.

The action was taken under the Consumer Protection Act, 2019, and the Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022.

The CCPA said that the expression "100%" is an absolute numerical claim that must ac...