India, March 3 -- The Central Consumer Protection Authority (CCPA) has imposed a penalty of Rs.8 Lakh onedtech startup Raising Superstars for misleading advertisements and claims.

Raising Superstars, which offers activity-based educational videos to engage 0-6-years old children, posted an advertisement with claims like "crawling at 3 months", "walking at 8 months", and "using 200+ vocabulary by 18 months".

The Mumbai-based startup claimed to offer these solutions under its "Prodigy Framework Program".

After receiving a complaint from the Advertising Standards Council of India (ASCI), the CCPA issued a show cause notice to the edtech company in 2022. Over the years, Raising Superstars was asked to submit evidence to prove its claims al...