India, Sept. 22 -- As India's digital economy expands, payment gateways have become more than transaction pipes - they are critical infrastructure powering startups and small businesses. For early stage founders operating on razor-thin margins, every percentage point saved on transaction costs can determine whether to hire, market, or simply extend runway.

Marking a decade of building value for businesses, Cashfree Payments is now stepping up to solve one of the ecosystem's most persistent challenges: high payment fees. For India's 70 Mn+ MSMEs and D2C brands, where cashflow discipline often decides survival, even a 0.5-1% reduction in fees can be the difference between stagnation and growth.

As part of its tenth anniversary, the fintec...