India, Oct. 7 -- Despite India's strong tradition of Ayurvedic and natural remedies, the early 2000s marked a shift in consumer habits as multinational brands made fortunes selling chemical-based beauty products to Indian households.

During this time, a Pune-based businessman and techie, Mandar Agashe, noticed that while modern products had overshadowed traditional wisdom, consumers were in a constant quest to find something better that is natural yet safe and effective.

Yet the more they explored, the more they found themselves surrounded by chemical-based options, leading an entire generation to lose touch with ancient ayurvedic wisdom and practices.

After identifying a clear market gap, Agashe floated Brihans Natural Products, a com...