India, April 7 -- OFF/BEAT, the latest venture of boAt cofounder Aman Gupta, has raised Rs.100 Cr (about $10.7 Mn) in its seed funding round led by Bessemer Venture Partners. The startup didn't disclose which other investors participated in the round. 

Gupta first announced the launch of OFF/BEAT in March, after he transitioned to a non-executive role in his consumer electronics startup boAt, which is expected to list on the bourses soon. 

Inc42 reported then that OFF/BEAT would likely operate as a venture studio platform, backing new ideas and founders. 

Officially, Gupta has not revealed what the new startup's offerings will be. "India is undergoing a structural shift. A digitally native, aspirational generation is rew...