India, July 29 -- Omnichannel jewellery retailer BlueStone has partnered with digital gold platform SafeGold to launch a gold-monetisation initiative that converts offline household gold holdings into yield-bearing digital assets.

Under this new service, consumers deposit physical jewellery or coins at BlueStone retail stores to be assayed, melted, and credited as 24K digital gold on SafeGold's platform.

Depositors can then lease these digital holdings to vetted jewellers as working capital, earning an annual yield of roughly 4% denominated directly in gold grams rather than Indian rupees.

The product aims to bring an estimated 30,000 tonnes of unmonetised gold held in domestic households and bank lockers back into the manufacturing ec...