India, July 15 -- BigBasket is looking to slash its geographical presence amid rising competition in the quick commerce sector, with plans to restrict its operations to 40 profitable cities from 76 currently.

The company's recently appointed CEO Amit Nanda has been tasked with ensuring that the company achieves profitability as competitors scale their offerings and dark store density, ET reported, citing sources.

"The focus will be on larger cities where BigBasket will tap the higher density of population and rising usage of quick commerce. A sort of cluster strategy to tap a denser user profile in big cities will be more profitable than spreading out across markets," one of the sources was quoted as saying.

The new CEO is focusing on ...