Beyond Instant: India's Coffee Awakening
India, May 26 -- Every few years, the coffee market transitions towards a new trend or niche in the search of finding the next big thing. Home brewing, Vietnamese coffee, cold brews and matcha all have their place among coffee lovers, but today those who are serious about their daily cup are turning to specialty coffee.
India is finally developing a taste for homegrown specialty beans coffee, thanks to local roasters, access to the finest AAA-grade and specialty beans as well as easier access to retail consumers thanks to new channels.
This has paved the way for a big change in India's coffee culture. The Indian consumer no longer wants a coffee that is little more than milk, sugar and a spoonful of instant coffee powder. They want to u...
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