India, Nov. 5 -- D2C Ayurveda brand BabyOrgano has raised INR 20 Cr ($2.3 Mn) in a Pre-Series A funding round led by RPSG Capital Ventures, with participation from existing backer Sauce.vc.

The startup plans on utilising the fresh capital to drive product development, advance marketing capabilities and expand operational infrastructure.

Founded in 2020 by Riddhi Sharma, BabyOrgano is a wellness brand that offers Ayurveda-based products such as cough syrup, roll on, lip balm, immunity booster, milk mixes, among others. Its target customer segment is children in the 10-15 age bracket.

Prior to this round, it had raised $715K in its seed round from Sauce.vc and $150K in its pre-seed round from DeVC.

The startup claims to have served over...