India, April 16 -- When IDfy set out in 2011, its core thesis was to address India's long-standing trust deficit. At the time, fraud was not a large-scale concern, digital infrastructure was still evolving, and most verification and onboarding processes were manual. Most importantly, India did not have a culture of compliance when it comes to data privacy and protection of user data. 

As the Indian tech landscape has evolved, the expectation has changed. India's Digital Personal Data Protection Act, 2023 is ushering in a new era of compliance, one which may take startups by surprie.

The rise of digital public infrastructure, increasing data availability, and the rapid growth of sectors such as BFSI, ecommerce, and logistics created...